Designers of great posters always keep in mind a visual principle, that is not obvious to the inexperienced: the way graphic elements guide the viewer's eyes all through the visuals. Someone pointing a finger at an object, or merely looking into a direction, an arrow-like object, all of these are elements that guide the line of attention.

We transformed this visual principle into a tool for graphic editors, such as Illustrator or Sketch, to help designers take advantage of it. The line of attention becomes an object that designers can manipulate to their needs.