Design starts with the story of how the user faces a problem. My aim is to improve through well-thought service, behavioral and software design. My process is based on understanding the user’s needs and their socio-cultural context. Data and experiments lead my way towards optimal solutions.
How I helped re-invent the way Ontruck handles in-transit incident Management by consciously suspending the lean development cycle and building a Vision.
2019-2021 and ongoing
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How I provided the structure for the Customer Service team to design their own internal organisation through co-creation methods.
2019, 3 months
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Merchants use Packlink PRO to manage their shipping activity. By understanding their needs, I have redesigned the platform to improve its value and usability.
2017-2018, 15 months
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